From Hobby to Business: How Masa Crafts Found Their Spark at AsiaFest

When Matthew and Saya introduced themselves at AsiaFest, they came not only as vendors but as the creative duo behind Masa Crafts Studio, a small business specializing in 3D printing and handmade crafts.

“I’m Matthew from Masa Saya, and this is Saya. We run Masa Crafts Studio, a small business specializing in 3D printing and crafts,” Matthew explained.

Though their official journey only began in October, Masa Crafts has already made waves. The story of how it all started is a funny one — they admit they may never have taken the leap if not for a casual conversation.

“We just started last October, and we wouldn’t even have started without encountering Alan before the Lunalicious event. He encouraged us to start — you know, why not? That little nudge was what we needed to ignite our creative flame.”

From that moment, Masa Crafts went from zero market experience to selling over a thousand of their now signature “clickers,” playful fidget charms inspired by their own lived experiences.

“Some of us, including myself, are neurodivergent. We have ADHD so our hands are always busy. That inspired the idea of creating these clickers. I even call them ‘nail savers.’ When you’re anxious or stressed, it’s perfect to have in your hand.”

Behind the scenes, the design process is meticulous. From sketches to digital modeling, every detail is carefully considered. Saya’s art direction and eye for detail have shaped their popular designs.

“We start from drafting up the 2D design, then use programs to turn it into a 3D shape. Saya does all the art creation — tiny eyes, who can resist them?”

Growing with AsiaFest

Masa Crafts credits AsiaFest and its sister event, Lunalicious, as the launchpad for their growth.

“We wouldn’t have done it if it wasn’t for Lunalicious. Since October, we went from trying out a market for the first time to selling over 1,000 clickers. We’ve also been helping out local vendors with customized NFC products for their shops.”

The exposure not only gave them customers but also confidence.

“The Lunalicious clientele understand the Asian, animated stuff, what’s trendy. They really love our creations, and we’re so glad that it suits our demographic perfectly.”

Today, Masa Crafts is looking ahead. They’ve expanded to regular monthly markets and are exploring retail opportunities in Edmonton. Beyond that, they’re dreaming bigger: supporting other vendors with custom creations, and one day, traveling to conventions to share a piece of Edmonton with the world.

As Matthew put it with a smile:

“Hopefully we’ll be able to help more vendors, create more customized clickers, and maybe even travel for conventions. Bring some of Edmonton elsewhere.”

This September, Masa Crafts will return to AsiaFest — not just as vendors, but as an example of how a supportive community and one small nudge can spark a thriving creative journey.